Cartridge World Launches International Women’s Day Campaign
Posted by Cartridge World on 30th Jun 2022
The annual International Women’s Day (IWD) is a time to reflect on progress made, to call for change and celebrate acts of courage and determination by ordinary women, who have played an extraordinary role in the history of their countries and communities.
To this end, Cartridge World joined and showed support to this year’s IWD campaign which themed “Choose to challenge.”
Cartridge World told RT Media that they will start the campaign by posting on social media, selfies raising a hand to show support and solidarity with hashtags #ChooseToChallenge, #IWD2021 and #CartridgeWorld. Also, participants are encouraged to invite their followers, friends and family to join the campaign to help spread awareness and show support to women all around the world.
In addition, the global brand is also initiating a series of online campaigns including inviting all its global partners, licensees to run the same campaign and feature coverages to celebrate their global female franchisees, friends, and colleagues. There is even an initiative for masters and franchisees to run a competition or prize draw.
“Women are a very important factor for the eco-system of our industry, from manufacturers to suppliers, retailers and customers. As a global franchisor with a diverse group of staff, franchisees and partners with different nationalities, races, gender and generation, we have been a strong advocate of inclusion and diversity but there’s just more work to be done,” Edwin continued.
“We are proud to participate in the International Women’s Day 2021 campaign and #choosetochallenge through our commitment to increasing the number of women franchisees in our network to further promote gender parity. We also invite our Cartridge World partners and fellow industry players around the world to take action and to #choosetochallenge. Gender equality doesn’t happen overnight, but if everyone can take a small step toward progress, we will get there sooner together,” Edwin added.
RT Media also would launch an online campaign to collect women’s achievements in work from within or beyond the industry as well as their stories to fight for equality. RT Media wants to honour all who submitted their stories on March 8th.
Across the country, our local stores and Cartridge World UK Online, have incredible women that have achieved so much for the company. We want to show our support for not only our hard-working employees but also to commemorate all the women that are helping to shape the future across the world.
Jayne, operations manager, at our local Scarborough store says "I became a Franchisee in Scarbrough 18 years ago. I am very hands-on in all aspects of the business and have adapted the business to the changes within the industry over the years to keep running successfully."
Finance Manager, Maribi, also says "I joined Cartridge World almost two years ago and my role is to help ensure that the business operates efficiently and productively from a financial perspective. I am most proud of the new processes which I have introduced which means that we have a very clear view of the financial landscape so that we can meet our obligations to our suppliers, stakeholders and franchise network partners."
Cartridge World is proud to show support for International Women's Day, but there is still a lot of work to do to ensure gender equality is taken seriously all around the world. Celebrate women's achievements. Raise awareness. Take action for equality.