Cartridge World Sponsors The Honda Racing Team for BTCC 2010
The Honda Racing Team showed their race-winning potential during the opening rounds with a podium finish in the second of three races.
Gordon “Flash” Shedden is representing Cartridge World once again. He is partnering with two-times BTCC champion Matt Neal – a reunion of the drivers who last competed together for Honda in 2007. The two racing Honda Civics proved they are among the fastest in the field throughout the weekend with Gordon taking pole position and Matt grabbing a third on the grid.
Commenting on Cartridge World’s sponsorship, Gordon Shedden said, “It’s great to have Cartridge World backing again this year. We had success together in the tail end of the 09 season and we all like success. Honda’s brand values of sustainability, reliability and quality match perfectly with Cartridge World, so even before the car has turned a wheel there’s a great common goal with both organisations.”
Cartridge World’s sponsorship of The Honda Racing Team brings a great opportunity for exposure both for the brand and for its 200 plus stores across the UK. This year BTCC will enjoy massive TV coverage across the ITV network and the itv.com website will live-stream ITV4’s race-day coverage. Event attendance levels reached 325,000 across the ten rounds last year, trackside crowds are often bigger than many Premiership football games and 2010 looks set for the same success.
Mark Holland, UK General Manager for Cartridge World, said: “We are excited about teaming up with Honda UK. The partnership highlights the connection between two well-known brands. Both Cartridge World and Honda represent quality manufacturing, reliability and good value for money. It’s also good news that both the cars and our printer cartridges are ‘made in Britain’.”
Both The Honda Racing Team and Team Dynamics look forward to meeting motor racing fans throughout the ten-event BTCC season, which runs through to 10th October.
Gordon added. “All the Cartridge World franchisees are part of our team and I want them to experience the thrills of BTCC with us. There is no better way than coming to the events, cheering loudly and generally getting into the spirit. More noise equals more speed! With their support we look forward to a phenomenal season.”
Cartridge World is the market-leading retailer of refilled and remanufactured printer cartridges. Using specifically formulated inks or toners, the Cartridge World stores can refill all major brands of inkjet and laser printer cartridge. The end result is a high quality product offering the customer substantial savings on the cost of the printer manufactures cartridge and an environmentally friendly alternative to throwing the cartridge into landfill.
