Cartridge World announces it will continue its involvement with British Touring Car Championship (BTCC) motor sport in 2010 and has teamed up with Honda UK and Team Dynamics to sponsor The Honda Racing Team for the new season, which kicked off at Thruxton on Sunday, 4th April.

The Honda Racing Team showed their race-winning potential during the opening rounds with podium finishes in rounds 4 and 6.

Gordon “Flash” Shedden is representing Cartridge World once again. He is partnering with two-times BTCC champion Matt Neal – a reunion of the drivers who last competed together for Honda in 2007. 

Commenting on Cartridge World’s sponsorship, Gordon Shedden said, “It’s great to have Cartridge World backing again this year. We had success together in the tail end of the 2009 season and we all like success. Honda’s brand values of sustainability, reliability and quality match perfectly with Cartridge World, so even before the car has turned a wheel there’s a great common goal with both organisations.”

Mark Holland, UK General Manager for Cartridge World, said: “We are excited about teaming up with Honda UK. The partnership highlights the connection between two well-known brands. Both Cartridge World and Honda represent quality manufacturing, reliability and good value for money. It’s also good news that both the cars and our printer cartridges are ‘made in Britain’.”

Both The Honda Racing Team and Team Dynamics look forward to meeting motor racing fans throughout the ten-event BTCC season, which runs through to 10th October.

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